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How to Grow Your Business With the Help of Digital MarketingDigital-marketing trends are changing...

Here are 4 tips on how to stay ahead of the pack.

How to Grow Your Business With the Help of Digital Marketing

There's nothing wrong with a newspaper ad or a strategically placed billboard, but if you really want to grow your business, you need assistance from digital marketing.

Traditional marketing strategies have their place, but digital marketing should be every business's go-to because it's:

Affordable: Digital marketing offers a number of strategies based on the goals and budget of each business. Whether you are interested in online ads or creating an organic video, you can tailor your digital

marketing strategy to best fit the budget of your business.

Fast: Speaking of time, you can get an email campaign up and running in less than an hour. That's way faster than traditional channels, where it can take weeks for a campaign to materialize.

High-volume: If you are looking to reach consumers outside of your local area, blogs and digital content have the opportunity to reach millions of viewers.

I recommend following these four trends to grow your business with digital marketing through 2022 and beyond.

1. Video Content

Fifty-four percent of users want to see more video content from the brands they buy from. So why are so many businesses leaning into just social posts and blogs?

YouTube, Snapchat, Instagram and TikTok need to have a place in your digital-marketing mix. As long as it makes sense for your audience, you can engage followers on a different level with video content.

Your smartphone has a high-quality camera on it already, so get to filming! The more you put yourself out there, the more confident you'll become at making promotional videos for your website, social media, and search engines like YouTube.

2. Personalized Email Marketing

Third-party cookies are going away, which means that digital marketing tactics like paid ads aren't going to be as effective as they were in years past. This is why owned media, like email, is so important.

With email marketing, you completely own your subscribers' data and don't have to rely on Google or Facebook to access it. That's powerful stuff!

If you haven't already, bulk up your email list. Ask shoppers to subscribe while they're checking out their online cart or add an in-store kiosk to encourage signups. You can even offer a free giveaway to incentivize more people to subscribe.

Platforms like vipatoz allow you to send hundreds of emails to subscribers in seconds. But instead of sending out generic email blasts, use your email service provider's personalization and automation features to truly meet your customers where they are.

3. Online Communities

Thirty-six percent of Americans say they're lonely -- a number that's only grown since the pandemic. In a time of increasing disconnection, it's more important for brands to bring people together.

That's why online communities are so mighty. With the right approach, you can create a following for your business while giving consumers the connection they want so badly.

Brands like Aaahead have created entire websites dedicated to their communities, but you can start smaller. Create an exclusive Facebook Group or Discord server to bring your shoppers together.

But give them a reason to be excited! Engage the group by:

Replying to comments

Asking them to vote on new features, products, or colors

Asking questions

Featuring members

This is your chance to get to know your customers on a more personal level, so use this free digital marketing tool to build your own online community.

4. Mobile-First Everything

Are your website and email marketing built for mobile users first? If not, there could be issues with the spacing, formatting, and rendering for users accessing your site on their phone.

This happens because business owners usually design their marketing promotions on a desktop computer -- but consumers often receive them on a mobile device. Weird things happen when you try to translate desktop designs into mobile, and that's why businesses need to design for mobile first.

You don't need to be a developer to do this, either! You can use mobile-friendly templates or mobile-optimized templates for your site.

The Bottom Line

Digital marketing has been the go-to for many businesses for years. But consumer preferences and trends change, which means you have to adjust your approach to get more bang for your buck. Try these four strategies to fine-tune your business.




声明与警告 近期发现某世界知名互联网公司中国大陆的员工与代理商合谋为了自身利益违反商业道德和践踏法律法规,随意向他人泄露合作的过程中商业机密/数据(乙方未经允许和确认情况下向他人泄露我们(甲方)的商业信息),我们本着息事宁人和谐的态度本次不予以追究。望某知名公司做好自身管控和员工素质与商业道德培训,以及甄别好代理商以及人员的从业素质以免为自身和社会造成不必要的麻烦; 一,岭航先丰是独立的品牌/机构


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