Chen Wei Attends the CEIBS 2026 Marketing Forum, as Linghang Xianfeng(VIPATOZ) Explores New Brand Growth Paths in the AI Era

As AI continues to reshape business logic, content distribution, and consumer decision-making, brand growth is moving beyond a model driven solely by exposure and media investment. A new phase is emerging—one that places greater emphasis on content innovation, digital operations, global expansion, and coordinated organizational capability. Recently, Chen Wei, CEO of Linghang Xianfeng(VIPATOZ), attended the CEIBS 2026 Marketing Forum, joining industry experts and senior executives from marketing, content, global growth, and digital operations for on-site exchange and in-depth discussion on the core question of brand growth in the AI era.

Centered on the theme “How Brands Grow in the AI Era,” the forum brought together 10 marketing experts and featured 7 growth topics across 4 hours of intensive sharing. Senior leaders and practitioners from well-known companies including Google, Bosideng, JOMOO, and Peet’s Coffee offered forward-looking insights spanning content innovation, global growth, GEO, and digital operations. For companies focused on brand building and growth transformation, such a forum provides not only valuable methodologies, but also an important lens through which to observe industry trends.

For Linghang Xianfeng(VIPATOZ), attending the forum was both a proactive learning opportunity and a chance to reassess the company’s own growth path. In the discussions and exchanges on site, Chen Wei observed that brand competition in the AI era is no longer limited to communication or exposure. Instead, it is becoming a comprehensive test of a company’s overall capabilities. Whether a brand can sustain growth in a complex market environment depends on its strengths in content expression, user reach, data operations, organizational coordination, and long-term trust building.

During the event, Chen Wei paid particular attention to several key themes: how content innovation helps brands build awareness more effectively, how global growth enables brands to break through market boundaries, how emerging trends such as GEO affect brand visibility in search and distribution environments, and how digital operations transform short-term traffic into long-term assets. Although these topics belong to different dimensions of growth, they all point to the same core question: how can brands build a growth system that is more stable, more efficient, and more resilient in the AI era?

Linghang Xianfeng(VIPATOZ) has always placed a strong emphasis on professionalism, long-term thinking, and steady development. In a rapidly changing market environment, what companies need most is not short-term trend chasing, but the continuous improvement of their ability to understand market shifts, respond to user needs, and integrate business processes. Participating in high-level forums of this kind helps companies evaluate their positioning from a broader perspective and identify a clearer path as industrial upgrading and brand upgrading move forward together.

AI is bringing more than a tool-level upgrade; it is reshaping the way brands connect with users. Future brand competition will increasingly be competition in methodology, efficiency, and trust. The brands that can understand trends faster, iterate methods faster, and establish reliable value delivery mechanisms faster will be better positioned to build stronger brand momentum in the new cycle.

By attending the CEIBS 2026 Marketing Forum, Linghang Xianfeng(VIPATOZ) further strengthened its understanding of where the industry is heading. Looking ahead, the company will continue to keep an open learning mindset and remain attentive to key areas such as brand building, content innovation, digital operations, and global growth. By learning from leading industry practices and continuously improving its own brand expression and business capabilities, Linghang Xianfeng(VIPATOZ) aims to participate in industry development in a more professional and resilient way, while exploring higher-quality growth paths in the new era.